Quality & Service
EST. 1980
On May 1, 1980, Pamela and Samir Chehade purchased the current building to operate Chehade Imports International, a wholesale jewelry business. The back entrance of the building was used as a pizza and sandwich establishment called Pizza Alley.
In 1986, Pamela became sole owner and started a joint venture, with her mom Marie Neider, called Marie's Teeter Toddlers, a retail children's clothing store. One half of the store was used as the children's store, the other half was used as a retail jewelry store.
Currently the building is owned and operated by Pamela Chehade as Pamela's Fine Jewelry, a retail jewelry store with on premise design and repair shop. Along with that, Pamela operates Dream Day Essentials, a business that focuses on wedding planning and tuxedo rentals.
To learn more about Pamela, the store, or what we can do for you, stop in the store! We would love to meet you!
Meet the Owner-
Pamela
Owner & Jeweler
Pamela began in the jewelry business when she was 18 years old. When she returned back to the United States after living in Colombia, she began importing emeralds from Colombia and South America. She opened the jewelry store in the 1980s. Pamela attended the Paul Ruppenthal School of Jewelry Manufacturing and Gem Identification in Germany, and has studied with Master Jewelers. She has also attended classes in the latest jewelry design, pearl classification and stringing, setting techniques, display and fashion.
Pamela was born and raised in Plain, the proud daughter of Jim & Marie Neider. She is a graduate of River Valley High School and later returned to college as a single mother, graduating in 2000 from UW-Platteville in Business Administration. Pamela has one daughter, Lea Chehade-Taylor, whom is also in the jewelry business and can still be found at the store helping out from time to time. Her daughter has been one of the best assets in keeping Pamela's growing with fresh new ideas and the latest fashion jewelry pieces.
Pamela is also a big believer in giving back to the community that she loves and lives in. She has been a member of the Spring Green Area Chamber of Commerce, and has held many board and committee positions to help keep Spring Green businesses vital. Pamela is also the first female member of the Spring Green Lions Club and works with Sister City Student Exchange Program with Rivas, Nicaragua. This way she gets a chance to use her Spanish and help both communities. She has the best customers a business owner could want! Being in Spring Green is a joy. Providing her customers with the best she can offer today and in the future, will always be her goal.